Kim Reddington, Cereus Women
Tell Us About Your Business
I work with service-oriented women business owners who are struggling to see results from their marketing. I help them to build their practice by attracting all the clients they need to be successful on their terms. You are great at what you do and have a passion for the service you provide your clients, but when you aren’t serving as many people as you want, your confidence can wane and suffer and you start to become frustrated. Together we take a look at what you are offering your clients and how you are marketing and see how we can make that marketing more effective in converting prospective clients into paying clients. Without a good strong marketing foundation and a system to follow you may continue to just spin your wheels without seeing the true success you are looking for.
What’s Your Favorite Thing About Working from Home?
My favorite part about working from home is that I get to set the rules! I love that I can choose to be home when my kids get home from school. I love that I have been home for them since my oldest was very little. (He turned 18 this year. Gulp!) It allows me to nurture my children the way I feel is important, yet I know that I have my own thing happening where I am contributing to society in a bigger way outside the family. This has always been important to me. I also really enjoy that I get to decide who I am going to work with. I choose my team, and I choose my ideal clients. These choices help me to be the best person I can be by working with people who complement my skills and match my personality.
What One Piece of Advice Would You Give to Women Getting Started Working from Home?
Set your priorities and boundaries and stick to them as much as possible. Creating priorities helps to determine if the boundaries you are setting are in alignment with your #1 priorities. When you set boundaries around when and how you are going to work, then you can work within the needs of yourself, your family and your clients. When the people around you are aware of those boundaries and know that you are going to stick with them, then it makes it easier for them to accommodate you. On the flip side, there needs to be some flexibility. As a mom, you know how easy schedules and limitations can change. A sick child, unhappy client or a stressed out you may need your immediate attention. When you are clear on your priorities, you can quickly decide where to place your attention at any given moment and what activities should wait until a better time.
Anything Else You’d Like to Share?
When you reach a point in your business where you are struggling to take your business and your income to the next level (and you will reach this point several times in your career), then know that at that point it is time to re-evaluate what you are doing. When things stop working, it’s time to make a change and do something else. The important thing is to determine what is working and not working, so that you know what needs to change. There is where a great coach can help.
Thank you, Kim, for sharing your wisdom and your business!